MAKING HISTORY: De Beers will sell diamonds made in a lab
History Of Diamond Rings - De Beers Advertisement
New De Beers engagement ring is named Old Bond Street after the iconic jewellery hotspot in London | The Jewellery Editor
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings - India's leading B2B gem and jewellery magazine
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
De Beers' History | Engagement Ring Origins - BAUNAT
Diamonds are a girls best friend. (Since the 1940's anyway) - Luxury Academy
5 Alternatives to the Diamond Engagement Ring | The Art of Manliness
De Beers Group Doubles Down On Natural Diamonds With the Return of the Iconic 'A Diamond is Forever' Category Campaign
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy – Feedough
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
A Diamond Is Forever' Is Back Again, Backed by $20M | National Jeweler
The most brilliant advertising campaign of all time – VISIT THE
Lightbox Engagement Rings Are De Beers' Biggest Gamble Yet - JCK
Case Study – Diamond's Demise – Principles of Microeconomics
Top engagement ring designers: international edition | The Jewellery Editor
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
DB Classic oval-shaped diamond ring | De Beers UK
The short history of the diamond engagement ring
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
